Location:

Barcelona, Spain

Program Type:

Study Abroad

Degree Level:

Undergraduate

Term:

Fall Semester, Spring Semester, Winter Semester

Program Overview

Program Description:

This 3 month intensive training program is designed to produce professionals in the field of Public Relations and Marketing Management. The main teaching language is English. The study plan includes a 160 hours module to study a foreign language to choose between Spanish, English or Russian. The theoretic part takes place in our school located in Barcelona or in the town center of Lloret de Mar, Spain. After the theoretic modules are completed, all students have the option to complete an internship period in one of our collaborating companies. This program will provide you theoretic, linguistic and practical skills. This training has been specially devised to teach you all the information and skills you need to become a successful congress and events manager. Instruction is in the form of lectures, seminars, workshops, cases and individual assignments. Examination is in the form of written exams and individual and group assignments and workshop exercises.

Module I. Spanish/Russian/English Language Intensive Course (160 hours / 8 weeks) Module II: Public Relations and Marketing Management (80 hours / 4 weeks) - Introduction to PR planning in theory and practice - Strategic PR planning and organizational objectives - Strategic publics - Strategic media planning - Research and evaluation - Using existing and emerging media channels - Message strategies and tactics - Creativity in communication - Informative and persuasive communication styles/ models - Organizational research design and execution - Tools and models School work (35 hours) Activities (5 hours) Personal work (40 hours) Module III: In-Hotel internship

Setting Description:

This program is designed to give an understanding of the environment within which hospitality and tourism industry operates, and provide the knowledge and skills necessary to perform adequately in any single functional area of public relations and marketing. This program will outline the importance of the functions of marketing, advertising and public relations as part of Marketing Management.

Cost:

1700 euros