Location:

Milan, Italy

Program Type:

Study Abroad

Degree Level:

Undergraduate

Term:

Academic Year

Program Overview

Program Description:

The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion communication professional sphere. The accurate communication of a product, service, or collection is indispensible in order to build and strengthen a brand’s image in line with its marketing strategy. The course therefore equips students with people skills and competitive capability as well as with the technical and creative abilities they need to fully integrate themselves into the image and communication field of businesses, outsourcing agencies, magazine publishers and media channels in the fashion and lifestyle sector. Students learn how to successfully manage people, interpret current trends, and understand consumer needs. They will be able to follow every phase of a communication plan: from the briefing to the definition of objectives; the selecting of suitable means and methods to organising a photo shoot and drafting press releases, company profiles and fashion articles. On completion of the course, students will be able to step out into the professional world fully confident in their managerial skills and able to competently face competition.

Students will be able to work in management within a vast number of fashion communication fields including styling and image consulting, PR, events organising and fashion media communication. Career prospects include Communication Manager, Events Organiser, Public Relations Manager, Press Office Manager, Editor, Stylist, Research Consultant, Image Consultant.

Preparatory Lectures Made in Italy & the Luxury Goods System The Fashion Market Luxury Marketing Urban Languages and Metropolitan Trends Fashion Communication and Advertising International Markets The Professional Figures within the Fashion Industry Fashion Licensing Web Fashion 2.0 Specialist Lectures Fashion Publishing and Editorial Coordination Writing for Journalism Styling & Photo Shooting Press Office and Public Relations Fashion Event Management Fashion Graphic Design

Setting Description:

Duration: 9 months No. of hours: 500 Study mode: Full-time Location: Milan Language: This course is taught in English Entry Requirements: University degree or equivalent and suitable level of English. (Professional experience is also considered – please enquire).

Cost:

18900 euro