Location:

Colombo, Sri Lanka

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Psychology

Program Overview

Program Description:

What is Business Psychology? Business psychology is the scientific study of how psychological theories and skills can be applied to different areas of a business organization to improve the productivity & efficiency of the organization, while enhancing the satisfaction and quality of work life of the individuals involved. This discipline of study is also referred to as Organizational, Industrial, Work or Occupational psychology by different individuals & organizations. Business psychology is one of the latest trends in the corporate sector and organizations are moving away from traditional HR & management theories in to more strategic, research based and advanced tools and methods.

Recruiting & selection Performance appraisal Management & administration Sales & marketing Branding Advertising Marketing communication Ergonomics Work place grief counseling Ergonomics Behavioral economics Consumer research Team building Job satisfaction

Setting Description:

Psychology for Recruitment & Selection Job dissatisfaction, absenteeism & problems in retention are main issues faced by HR professionals. Research has indicated that personality – job role compatibility is a major factor which is not used much in selecting individuals. Psychometric testing is a reliable and a validated method of selecting the right people for the right job. Psychology knowledge and skills will help you select relevant screening tests, strategic interview methods and personality profiling which goes beyond the normal HR practices of selection. Consumer Psychology Analyzing human behavior and thinking is the key to identifying human preferences and how their preferences for products & services would vary with age, culture, socio- economic level, seasons, race, religion and hundreds of other factors that influence consumer behaviors. Consumer psychology will provide you with knowledge & skills not only to understand these dynamics, giving your a better idea of you targ