Location:

Florence, Italy

Program Type:

Study Abroad

Degree Level:

Undergraduate

Term:

Academic Year, Fall Semester, Spring Break, Spring Semester, Summer, Winter Semester, Year Round

Program Overview

Program Description:

Become a Word-wide Leading Fashion Professional! Communicating fashion today means being able to design and manage integrated communication strategies, follow campaigns, liaise with the media and operators in the sector, organize events and fashion shows, take care of public relations, but also develop launch plans for products, designers, fashion brands. The city of Florence - with its ancient tradition rooted in the textile industry - not only hosts the headquarters of many world-wide known fashion brands (such as Gucci, Ferragamo, Emilio Pucci, Roberto Cavalli, etc. and numerous related ateliers and studios) but also holds many international fashion expositions, establishing its crucial position in the global fashion industry.

List of selected subjects: * The scenario of the fashion industry * The answer to the scenario * The market of fashion products * The fashion marketing and the research * Strategic combination of fashion marketing elements * The product policy * The price-related policy * The distribution policy * The communication and promotion policy * The selling policy * Fashion marketing strategic approach * The planning of fashion marketing * The control: Budgetary control and profitability * Marketing fashion and lifestyle products

: We offer several courses that vary in level, duration and intensity of the study: - One Year Course (Basic/Atelier/Specialty) - Master Course - Short courses - Summer intensive courses * For further details, please inquire directly to our staff. Special features: Art visits on Fridays, Computer and Free Wifi available in the school building, English/Italian/Spanish interpreter service, Student support, Italian language lessons, Internship placement, collaboration with local companies/laboratories.

Setting Description:

The school building is an ancient palace conveniently located in the centre of Florence, few minutes walking from the Duomo cathedral and St. Lorenzo church.

Cost:

Art Short Course: please inquire Intensive Course: please inquire One-year Course:15,000 Euro Atelier Course:12,000 Euro Master Course:16,000 Euro Internship: Please inquire.