Location:

Shanghai, China

Program Type:

Study Abroad

Degree Level:

Undergraduate

Term:

Rolling Starts, Spring Break

Program Overview

Program Description:

Shanghai is known as the economic and business center of China and is one of the fastest developing cities in the world. It is a major financial center with influence in commerce, media and technology. ISM partners with Fudan University School of Management, providing the opportunity for participants to take courses in international business with a focus on China. Fudan University was China’s first institution of higher education to establish a business discipline, in 1917. In 1985 the Fudan University School of Management was established and today is an internationally recognized leading business school in China. Fudan University is known for its continual pursuit of excellence and high quality of faculty and education. Students gain insights into Chinese business practices and markets. Seminars include: Chinese Markets, Doing Business in China, Chinese Economy, and the RMB Exchange Rate and Asset Bubbles

Schedule: April 7 to April 18, 2014 Doing Business in China - April 07- 09 1.5 credits In recent decades the rapid economic development of China has created numerous business opportunities for people in other countries and engaging in the Chinese market has become a must for international companies. While every company may have its own strategies to enter the Chinese market, the success, or the level of success, depends on many external factors. It is crucial to have at least a basic understanding of China’s business environment where economic transactions happen, and to be able to make sense of various business phenomena in China. Marketing in China – April 10-11 1.0 credit The purpose of this course is to provide students with a basic understanding of marketing practices and issues in China. The course will introduce students to some non-traditional and innovative approaches to developing marketing strategies in China. It will help develop students' marketing and management skills for doing business in China. Topics will include: the evolution of the Chinese market; market entry strategies and key success factors; characteristics and behavior patterns of Chinese consumers; and, brand building in China. Chinese Economy - April 14-16 1.5 credits The objective of this course is for students to understand the dramatic development of the Chinese economy in the past 30 years. A wide range of hypotheses and their empirical support will be analyzed which attempt to explain this growth. The focus will be on the development of economic institutions that foster economic growth. The course should help students to develop their critical views of “the China model” or “the China experience” of economic growth. The course materials will be a collection of (mostly) academic papers, which will be supplemented with industry and firm-level cases. The format of this course will consist of lectures, in-class discussion, and group exercises such as case studies. RMB Exchange Rate and Asset Bubbles - April 17-18 1.0 credit The course is composed of two seemingly separate parts: RMB exchange rate reform and asset bubbles in China. However, an implied linkage of the two is the monetary policy. Therefore, the purpose of this course is to, on the one hand, provide students with a general view of China’s foreign exchange market and security market reform, and, on the other hand, to disclose the internal disequilibrium of the economic development. Both sessions will start with a historical review, including an introduction of the exchange rate scheme, the evolution of the markets, and some milestones. Then we propose the syndromes and try to explain them either with fundamental economic theories or specific features of China. The interrelatedness of such things as foreign exchange rates, the stock market, the real estate market, and economic development will then be addressed. Each session will end with possible conclusions and suggestions. Monetary policy will be mentioned in both parts, but from different perspectives; there will be some questions raised that are currently in dispute and to which no ultimate answer has been given. This course requires much class-room discussion and interaction between the lecturer and students. Students are strongly encouraged to ask questions and share their insights with others in the class. Since there is no textbook is available, students will get their readings from newspapers and academic journals.

Cost:

Program Fees: Doing Business in China certificate program: €3,600 OR International Certificate Package, includes 3 certificates based on the following options: • Doing Business in China: Shanghai program (April, 2014) • Doing Business in India: New Delhi program (October, 2014) • Doing Business in Brazil: Sao Paulo program (Spring, 2015) • International Business Management: New York program (Summer, 2014) • International Business Management: 4 Paris seminars of your choice (anytime in 2014-